SND Films
By Frank van Osch
52 & 60 min.
The Netherlands
Produced by Van Osch Films
Watch trailer

A recently discovered archive reveals the story of the extraordinary life of the model agent Emmeline Snively, who ran the Blue Book Model Agency in Hollywood in post-war America. Many famous models, including Marilyn Monroe and Jane Mansfield, started out at this modeling agency. Emmeline Snively was a Mother of Beauty for hundreds of models. She taught them how to walk and talk and even sent them out to get platinum blond hair or plastic surgery. The need to be pretty in post-war Hollywood was a phenomenon, and Emmeline Snively understood that.

This documentary reconstructs the way Emmeline created beauty and shows what’s left of it after all these years. The theme throughout the entire film is the meaning of beauty. Memories of youth, experience, aging and mortality create a history of time and place filled with humor, sadness and everything in-between, as these men and women navigated Hollywood and all its promises. A film about dignity, beauty and getting old.